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This guide will talk about why a brand activation strategy is essential, how it can be implemented, and different brand activation strategies that can help you. If customers don’t spot your products or your brand, you have no chance of getting your products off the shelf and into the shopping carts.

It’s why brands need to develop better campaigns, attract shoppers, and make sure that they at least generate trials among them.

They either buy a product from a brand they love (brand loyalty) or because it’s cheap. In shops full of brands and products, how can new brands (or brands that rebranded themselves) catch the attention of shoppers? Customers are usually inundated with options. While some just end up being fluff, brand activation is an essential strategy for retailers worldwide. There are hundreds of buzzwords in both marketing and retail.